# Travis Holoway

> Co-Founder and CEO of SoLo Funds, the largest community finance platform in the United States. Co-Founder and co-host of The Wealth Break. Former Northwestern Mutual financial advisor.

Canonical: https://travisholoway.com/  |  Contact: Travis@solofunds.com

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## SoLo Funds is the financial intelligence ecosystem for every class

The largest community finance platform in the United States, built to empower financial gain for every class rather than serve one of them. It runs on three pillars that feed each other. Lending generates return. Return funds capital. Capital produces the behavioral data that becomes intelligence, and the intelligence prices the next loan. Superior returns, precision capital, predictive intelligence, for everyone.

### Yield (Pillar 01)

Everyday lenders fund loans directly to other members and earn a return set by the community rather than handed down by an institution. Savings that a bank would leave flat, put to work.

Products: SoLo Lend · Impact+

### Capital (Pillar 02)

Members ask for what they need, on terms they set, and repay into a record that travels with them. No compounding interest, no penalty architecture, no credit score gate at the door.

Products: SoLo Borrow

### Intelligence (Pillar 03)

A live read on household cash flow assembled from real repayment behavior, published ahead of the official prints everyone else waits on.

Products: SoLo IQ · NowCAST · Cash Poor Report

## My father worked 35 years at General Motors and did not qualify as my client

I spent seven and a half years at Northwestern Mutual, first as a financial advisor and later as Director of Training and Development. The job came with a rule nobody says out loud: you call on people above a net worth threshold. Below the line, the industry has nothing for you.

My father was below the line. Thirty-five years at GM, steady income his entire working life, and about fifty thousand dollars sitting in a bank account that had never grown. He was the most disciplined saver I knew and he did not qualify for a single product I was licensed to sell him.

Meanwhile my best friend Rodney's mother was on the other side of the same failure. She needed capital at moments and could not get it at a fair price. One family had money that would not grow. The other needed money that would not come. Both were being told no by the same system, for opposite reasons.

So the question became obvious. What if you connected them directly. What if my father's fifty thousand could earn a real return by funding a neighbor who needed four hundred dollars before Friday, on terms the two of them set. That is SoLo Funds. It is not a lending product with a community feature attached. It is the two halves of my father's problem and Rodney's mother's problem solved against each other.

Rodney and I met at nineteen. He stood up in my wedding and is godfather to my son. From 2015 to 2017 we met after work at my office in New York and did nothing but take notes, talk to lawyers, and pressure-test the idea. In 2017 I left Northwestern Mutual to build it.

Eight years in, the data has settled the argument. Members repay. Lenders return. More than two million members and over a billion dollars in transaction volume later, the repayment behavior of the community now reads the American consumer ahead of the official economic prints. The people the system called unqualified turned out to be the signal.

> The tools were never the problem. The tools work. The problem was who they were pointed at.

## Companies

### SoLo Funds

Co-Founder & CEO · 2018

The financial intelligence ecosystem for every class, and the largest community finance platform in the United States. Co-founded with Rodney Williams. Backed by MassMutual, Serena Ventures, Reign Ventures, Richelieu Dennis of New Voices and Jason Gardner, founder of Marqeta. A Certified B Corporation, the first Black-owned personal fintech company to reach one million users, and now more than two million members strong. Yield, capital and intelligence in one system.

### The Wealth Break

Co-Founder & Co-Host · 2025

A personal finance podcast and publication launched with iHeartRadio and ESSENCE, made for people the wealth management industry has never written for. Money and culture in the same conversation, hosted with Rodney Williams.

## A complete record

- **Present — SoLo Funds**: Co-Founder and Chief Executive Officer. Building the financial intelligence ecosystem for every class.
- **2026 — EY Entrepreneur of the Year**: Named a regional finalist alongside co-founder Rodney Williams.
- **2026 — SoLo NowCAST**: The consumer vitality index debuts on Bloomberg Markets, reading household cash flow ahead of official economic data.
- **2026 — B Corp recertification**: SoLo Funds recertifies as a B Corporation, doubling down on scaling with purpose.
- **2025 — SoLo IQ**: Launched the AI financial coach built on more than a billion dollars in platform transactions.
- **2025 — CFPB lawsuit dismissed**: The Consumer Financial Protection Bureau dropped its suit against the company, which had defended its community-set pricing model from the start.
- **2025 — The Wealth Break**: Co-founded a personal finance podcast and publication with iHeartRadio and ESSENCE.
- **2024 — MO 100 Top Impact CEO**: Ranked number 35 on Big Path Capital's MO 100 Top Impact CEO Ranking, cited for the community finance model where members back each other. One of only a few fintech CEOs on the list, honored at the MO Summit in Austin.
- **2023 — One million members**: SoLo Funds passes one million registered users, the first Black-owned personal fintech company to reach the mark. Serena Ventures backs the company the same year.
- **2023 — CNBC Disruptor 50**: SoLo Funds named to the eleventh annual list of private companies chasing the market's biggest opportunities.
- **2022 — Finovate Executive of the Year**: Named a global finalist for Executive of the Year at the Finovate Awards. SoLo Funds won Excellence in Decentralized Finance the same night.
- **2022 — Ese, with ESSENCE and Sundial**: SoLo partnered with ESSENCE and Sundial Media to launch Ese, a version of the platform built for Black women, debuting around ESSENCE Fest. Black women are the top users of the personal loan products that drive debt in the community, and Ese was built to offer a community alternative on both sides of the transaction.
- **2022 — NBCUniversal LIFToff Financial Impact Challenge**: SoLo won the Comcast NBCUniversal LIFT Labs challenge, which sought fintech startups opening capital and credit to underrepresented communities, and took an investment from LIFT Labs to fund engineering hires.
- **2022 — Fast Company World Changing Ideas**: SoLo Funds selected for the annual awards recognizing products and services built to solve real problems at scale.
- **2022 — Visa Everywhere Initiative**: SoLo won the Black Community special edition outright, recognized for redefining capital and banking for the everyday American. Visa's global competition has drawn more than 8,500 startups from over 100 countries since 2015.
- **2022 — FinTech Innovation Lab New York**: Selected from nearly 200 applicants worldwide for the twelfth annual Lab, run by Accenture and the Partnership Fund for New York City. Twelve weeks of mentorship from Morgan Stanley, Prudential, Credit Suisse, AXA XL and Chubb, closing with Demo Day in June.
- **2022 — AfroTech Future 50**: Named to the inaugural list alongside Rodney Williams, honoring the innovators shaping the future of tech.
- **2021 — Northwestern Mutual Black Founder Accelerator**: SoLo was chosen for the inaugural cohort out of more than 700 applicants, taking a $100,000 investment and twelve weeks of mentorship. The same firm where he had spent seven and a half years, and where his father had not qualified as a client, was now backing the company built to fix that.
- **2021 — Certified B Corporation**: SoLo Funds becomes the only Black-led certified B Corp in United States fintech. Named to the Forbes Next 1000 the same year, and raises a $10 million Series A covered by TechCrunch.
- **2020 — Visa Fast Track**: SoLo joins Visa's Fast Track program as the network scaled the next generation of fintechs rebuilding the global economy.
- **2020 — A consumer startup to watch**: Eight months after the relaunch, Mercedes Bent of Lightspeed Venture Partners picked SoLo for Business Insider's roundup of the consumer startups VCs expected to break out in 2021, endorsing it as a standout peer-to-peer platform and an affordable option for people facing an emergency expense.
- **2020 — Startup of the Year Champion**: After a year-long worldwide search, SoLo Funds was named Startup of the Year Champion at the first Startup of the Year Summit in November, with Travis representing the company. Named to the Inclusive Fintech 50 the same year.
- **2020 — The relaunch**: After the initial version of the company ran out of money, relaunched SoLo in April 2020 into the teeth of the pandemic. The community answered.
- **2019 — Los Angeles**: Relocated the company from New York to Los Angeles.
- **2018 — The accelerator circuit**: Two years of market research, then a full year of accelerators across the country: Lumos in Columbus, the Hillman Accelerator in Cincinnati, and Techstars Kansas City that July.
- **2018 — SoLo Funds founded**: Built in New York City with Rodney Williams around a single question: what would lending look like if the community set the price.
- **2017 — Left Northwestern Mutual**: Walked away from the advisory career to build SoLo full time.
- **2015–2017 — Two years of notes**: Met with Rodney Williams after work at the New York office, taking notes, talking to lawyers and pressure-testing the model before writing a line of it into existence.
- **Earlier — Northwestern Mutual**: Seven and a half years, financial advisor then Director of Training and Development. The desk where the thesis formed: advisors could only call above a net worth threshold, and the most disciplined savers he knew fell below it.
- **Earlier — University of Cincinnati**: Graduate, then moved to New York to start a career in finance. Cincinnati is where SoLo would later launch through the Hillman Accelerator.
- **Start — Greater Cleveland, Ohio**: Raised by a father who spent 35 years at General Motors and saved carefully his whole life, in communities where lending to a neighbor was never an innovation. It was a Tuesday.

## Awards, fellowships and networks

### Awards and honors

- MO 100 Top Impact CEO Ranking, no. 35, Big Path Capital 2024
- Finovate Awards, Executive of the Year finalist 2022
- CNBC Disruptor 50, SoLo Funds 2023
- EY Entrepreneur of the Year, regional finalist 2026
- Visa Everywhere Initiative, Black Community special edition winner 2022
- NBCUniversal LIFToff Financial Impact Challenge winner 2022
- Fast Company World Changing Ideas 2022
- AfroTech Future 50 2022
- Forbes Next 1000 2021
- Startup of the Year Champion, Startup of the Year Summit 2020
- Inclusive Fintech 50 2020
- Finovate Excellence in Decentralized Finance, SoLo Funds 2022
- First Black-owned personal fintech to reach one million users 2023
- Only Black-led certified B Corp in U.S. fintech 2021

### Accelerators, fellowships and networks

- Endeavor Entrepreneur
- Forbes Business Council
- FinTech Innovation Lab New York, Accenture and Partnership Fund for NYC 2022
- Northwestern Mutual Black Founder Accelerator, inaugural cohort 2021
- Visa Fast Track program 2020
- Techstars, Kansas City 2018
- Hillman Accelerator, Cincinnati 2018
- Lumos Accelerator, Columbus 2018

## The argument, on the record

I speak to financial institutions, investor audiences, founder communities and universities on community finance, the real cost of being cash poor in America, underwriting on propensity to pay rather than credit history, and building a mission-driven company that survives contact with regulators, banking partners and market cycles. On The Wealth Break, money and culture share the same microphone.

Quoted and featured across national business press and broadcast.

### Archive

- TechCrunch — SoLo Funds raises $10 million to offer an alternative to predatory payday lenders (Feature, Feb 2021) https://techcrunch.com/2021/02/10/la-based-solo-funds-raises-10-million-to-offer-an-alternative-to-predatory-payday-lenders/
- TechCrunch — Serena Ventures backs SoLo Funds as it tops one million users (Feature, Feb 2023) https://techcrunch.com/2023/02/28/serena-ventures-solo-funds-1m-registered-users/
- CNBC — SoLo Funds named to the Disruptor 50 (Feature, May 2023) https://www.cnbc.com/2023/05/09/solo-funds-disruptor-50.html
- American Banker — SoLo Funds breaks the million-customer mark, challenges the status quo (Feature, Aug 2023) https://www.americanbanker.com/news/solo-funds-breaks-million-customer-mark-challenges-the-status-quo
- American Banker — We're the people's choice: SoLo Funds gets a Congressman's backing (Feature, Oct 2024) https://www.americanbanker.com/news/were-the-peoples-choice-solo-funds-gets-a-congressmans-backing
- Big Path Capital — MO 100 Top Impact CEO Ranking, SoLo and CEO Travis Holoway at no. 35 (Honor, Feb 2024) https://solofunds.com/blog/solo-funds-named-on-big-path-capitals-2024-mo-impact-100-ranking-list/
- Finovate — Executive of the Year finalist, and SoLo Funds wins Excellence in Decentralized Finance (Honor, Sep 2022) https://finovate.com/congrats-to-the-2022-finovate-awards-winners/
- AfroTech — The AfroTech Future 50 (Honor, Feb 2022) https://afrotech.com/afrotech-future-50
- Forbes — The Next 1000 profile (Honor, 2021) https://www.forbes.com/profile/travis-holoway/
- Business Wire — Visa expands Fast Track to enable the next generation of fintechs, SoLo featured (Feature, Nov 2020) https://www.businesswire.com/news/home/20201118005362/en/4867594/Visa-Expands-Fast-Track-Program-to-Enable-Next-Generation-of-Fintechs-to-Rebuild-the-Global-Economy
- ESSENCE — How one company combats predatory loans and the never-ending cycle of debt for Black women (Interview, Jun 2021) https://www.essence.com/news/money-career/solo-funds-combats-predatory-loans-debt-black-women/
- ESSENCE — Meet Ese, a new finance platform for Black women to build wealth while supporting each other (Feature, 2022) https://www.essence.com/news/watch-meet-ese-a-new-finance-platform-for-black-women-to-build-wealth-while-supporting-each-other/
- MediaPost — ESSENCE teams with Refinery29 and iHeart on The Wealth Break (Feature, Apr 2025) https://www.mediapost.com/publications/article/405465/essence-teams-up-with-refinery29-and-iheart-on-w.html
- Business Insider — The consumer startups that will boom in 2021, according to VCs, with Lightspeed's Mercedes Bent endorsing SoLo Funds (Feature, Dec 2020) https://www.businessinsider.com/consumer-startups-that-will-boom-in-2021-according-to-vcs-2020-12
- Comcast NBCUniversal LIFT Labs — SoLo Funds makes lending more equitable, after winning the LIFToff Financial Impact Challenge (Honor, Feb 2022) https://lift.comcast.com/2022/02/10/solo-funds-makes-lending-more-equitable
- TechCrunch — Visa Everywhere Initiative names SoLo Funds overall winner of the Black Community special edition (Honor, 2022) https://techcrunch.com/sponsor/visa-everywhere-initiative/visa-recognizes-lgbtq-founders-transforming-the-fintech-industry/
- FinTech Innovation Lab — Ten companies selected for the 12th annual Lab in New York, SoLo Funds among them (Honor, Mar 2022) https://www.fintechinnovationlab.com/news/new-york/10-tech-companies-selected-for-12th-annual-fintech-innovation-lab-new-york/
- BizTimes — SoLo Funds among the inaugural cohort of Northwestern Mutual's Black Founder Accelerator (Honor, Apr 2021) https://biztimes.com/tip-a-scrxipt-among-startups-selected-for-northwestern-mutuals-new-black-founder-accelerator-program/
- Techstars — 5 Questions with Travis Holoway (Interview, Aug 2020) https://techstars.com/the-line/5-questions/travis-holoway-solo-funds-startup-lending-helping-people-through-financial-hardship
- Endeavor — Black History Month, an interview with Travis Holoway (Interview, Feb 2024) https://us.endeavor.org/black-history-month-an-interview-with-travis-holoway/
- Lifewire — Meet app-based loan king Travis Holoway (Feature, May 2021) https://macventurecapital.com/meet-app-based-loan-king-travis-holoway/
- IdeaMensch — Interview with Travis Holoway, co-founder and CEO of SoLo Funds (Interview, Dec 2019) https://ideamensch.com/travis-holoway/
- Moguldom — Travis Holoway sets up SoLo Funds in LA, from the LA Business Journal report (Feature, Jan 2019) https://moguldom.com/170590/travis-holoway-sets-up-solo-funds-in-la-seeks-15m-series-a/
- Impact Hustlers — How we scaled a fintech app for underserved communities to one million users (Feature, 2024) https://www.impacthustlers.com/case-studies/scaling-fintech-app-to-1m
- Banking Dive — SoLo Funds launches SoLo IQ, built on $1B in transactions (Feature, Sep 2025) https://www.bankingdive.com/press-release/20250918-solo-funds-launches-solo-iq-the-ai-powered-financial-coach-built-on-1b/
- PYMNTS — SoLo Funds re-certifies as a B Corp (Feature, Mar 2026) https://www.pymnts.com/newswire-announcements/solo-funds-re-certifies-as-a-b-corp-doubling-down-on-commitment-to-scaling-with-purpose/
- Revolt — Inside The Wealth Break with Travis Holoway and Rodney Williams (Interview, 2025) https://www.revolt.tv/article/inside-the-wealth-break-with-solo-funds-travis-holoway-and-rodney-williams
- Yahoo Finance — SoLo Funds founders launch The Wealth Break (Feature, Mar 2025) https://finance.yahoo.com/news/rodney-williams-travis-holoway-just-094847872.html
- Fox 5 DC — Good Day DC with The Wealth Break hosts (Broadcast, Apr 2025) https://www.fox5dc.com/video/1627402
- CNBC Africa — On affordable credit and underwriting on propensity to pay for Africa's working population (Broadcast) https://solofunds.com/news/
- GHOGH — Episode 11 with Jamarlin Martin, full transcript (Podcast, 2018) https://moguldom.com/149259/full-transcript-solo-funds-founder-and-ceo-travis-holoway-on-ghogh-podcast/

## Approved biography

### Short · 155 words

Travis Holoway is the Co-Founder and CEO of SoLo Funds, the financial intelligence ecosystem for every class and the largest community finance platform in the United States. He spent seven and a half years at Northwestern Mutual, where advisors could only call above a net worth threshold and his own father, a 35-year General Motors employee and lifelong saver, fell below it. He built SoLo so that capital like his father's could earn a real return by funding a neighbor who needed it. Under his leadership, SoLo became the first Black-owned personal fintech company to reach one million users and was named to the CNBC Disruptor 50. He was ranked among Big Path Capital's MO 100 Top Impact CEOs and named a Finovate Executive of the Year finalist. He is a co-founder of The Wealth Break, a Cleveland native, and a University of Cincinnati graduate.

### Long · 540 words

Travis Holoway is the Co-Founder and CEO of SoLo Funds, the financial intelligence ecosystem for every class and the largest community finance platform in the United States. He co-founded the company in 2018 with Rodney Williams and has led it across three products: community lending, member capital, and predictive intelligence through SoLo IQ and SoLo NowCAST, an index that reads American household cash flow ahead of official economic data. Holoway spent seven and a half years at Northwestern Mutual, first as a financial advisor and later as Director of Training and Development. Advisors there could only solicit clients above a net worth threshold, and his own father, who worked 35 years at General Motors and saved consistently his entire career, did not clear it. His savings sat in a bank account and never grew. Meanwhile the mother of Holoway's best friend and future co-founder Rodney Williams needed short-term capital and could not access it affordably. Two families were failed by the same system for opposite reasons, and connecting them directly became the founding architecture of SoLo Funds: capital that would otherwise sit flat earning a real return by funding a neighbor on terms both sides set. Founded in New York City and built through accelerators across the country, Lumos in Columbus, the Hillman Accelerator in Cincinnati and Techstars Kansas City, the company relocated to Los Angeles in 2019, relaunched in April 2020, joined Visa's Fast Track program that year, and was named Startup of the Year Champion at the 2020 Startup of the Year Summit. In 2021 SoLo was selected from more than 700 applicants for the inaugural cohort of the Northwestern Mutual Black Founder Accelerator, at the same firm where Holoway had built his career, and in 2022 it was chosen from nearly 200 global applicants for the FinTech Innovation Lab New York, run by Accenture and the Partnership Fund for New York City. That same year SoLo won the Black Community special edition of Visa's Everywhere Initiative, won Comcast NBCUniversal LIFT Labs' LIFToff Financial Impact Challenge along with an investment, and was named to Fast Company's World Changing Ideas. Under Holoway's leadership, SoLo became a Certified B Corporation in 2021, the only Black-led certified B Corp in U.S. fintech, and in 2023 became the first Black-owned personal fintech company to surpass one million registered users, earning a place on the CNBC Disruptor 50 and backing from Serena Ventures. Today the platform serves more than two million members with over a billion dollars in transaction volume. In 2022 SoLo partnered with ESSENCE and Sundial Media to launch Ese, a version of the platform built for Black women. Holoway is also a co-founder and co-host of The Wealth Break, a personal finance podcast and publication launched with iHeartRadio and ESSENCE. He was ranked number 35 on Big Path Capital's 2024 MO 100 Top Impact CEO Ranking and named a finalist for Executive of the Year at the 2022 Finovate Awards, where SoLo Funds won Excellence in Decentralized Finance. He has also been named to the Forbes Next 1000, the Inclusive Fintech 50 and the AfroTech Future 50, is an Endeavor Entrepreneur and Forbes Business Council member, and was a 2026 EY Entrepreneur of the Year regional finalist. A native of greater Cleveland, Ohio, and a graduate of the University of Cincinnati, he resides in Los Angeles.

## The short answers

### Who is Travis Holoway?

Travis Holoway is an American entrepreneur, the Co-Founder and CEO of SoLo Funds, and a co-founder of The Wealth Break. A former financial advisor at Northwestern Mutual, he co-founded SoLo Funds in 2018 with Rodney Williams and led it to become the first Black-owned personal fintech company to reach one million registered users. He is a Cleveland native and a graduate of the University of Cincinnati.

### What is SoLo Funds?

SoLo Funds is the financial intelligence ecosystem for every class and the largest community finance platform in the United States. Co-founded in 2018 by Travis Holoway and Rodney Williams, it runs on three pillars: lending yield, member capital, and predictive intelligence through SoLo IQ and SoLo NowCAST. It is a Certified B Corporation headquartered in Los Angeles.

### How is SoLo different from payday lending?

SoLo was built to disintermediate payday lending. Members borrow directly from other members on terms they set themselves, with no compounding interest and no penalty architecture. Lenders are everyday people earning a return set by the community rather than an institution, and repayment builds a record that travels with the member.

### What did Travis Holoway do before SoLo Funds?

He spent seven and a half years at Northwestern Mutual, first as a financial advisor and later as Director of Training and Development. Advisors there could only call on prospects above a net worth threshold. His father, who worked 35 years at General Motors and saved consistently his whole career, fell below that line and did not qualify for anything Holoway was licensed to sell him. That gap became the founding insight for SoLo Funds.

### What inspired Travis Holoway to start SoLo Funds?

His father worked 35 years at General Motors and saved consistently, but never accumulated enough in assets to qualify for the investment products Holoway sold as a Northwestern Mutual advisor. His savings sat in a bank account and never grew. At the same time, his co-founder Rodney Williams' mother needed short-term capital and could not access it at a fair price. SoLo Funds was built to connect those two people directly, so capital that would otherwise sit flat could earn a return by funding a neighbor who needed it.

### Where did Travis Holoway go to school?

He is a graduate of the University of Cincinnati. SoLo Funds would later launch through Cincinnati's Hillman Accelerator.

### What is Ese?

Ese is not a separate company. It is a partnership between SoLo Funds, ESSENCE and Sundial Media, launched in 2022, that brings the SoLo platform to Black women. Members set their own terms on a short-term loan and other members choose which requests to fund and earn a return. The name comes from the Adinkra concept Ese Ne Tekrema, the teeth and the tongue, a symbol of interdependence.

### What is The Wealth Break?

The Wealth Break is a personal finance podcast and publication launched in 2025 with iHeartRadio and ESSENCE, co-founded and co-hosted by Travis Holoway and Rodney Williams. It is made for people the wealth management industry has never written for, putting money and culture in the same conversation.

### What recognition has Travis Holoway received?

He was ranked number 35 on Big Path Capital's 2024 MO 100 Top Impact CEO Ranking and named a finalist for Executive of the Year at the 2022 Finovate Awards, where SoLo Funds won Excellence in Decentralized Finance. SoLo Funds was named to the CNBC Disruptor 50 in 2023 and was Startup of the Year Champion at the 2020 Startup of the Year Summit. Holoway has also been named to the Forbes Next 1000, the Inclusive Fintech 50 and the AfroTech Future 50, is an Endeavor Entrepreneur and Forbes Business Council member, and was a 2026 EY Entrepreneur of the Year regional finalist alongside Rodney Williams. SoLo was built through the Lumos, Hillman and Techstars Kansas City accelerators, joined Visa's Fast Track program in 2020, was selected for the inaugural Northwestern Mutual Black Founder Accelerator cohort in 2021, was chosen for the 2022 FinTech Innovation Lab New York run by Accenture and the Partnership Fund for New York City, and in 2022 won the Black Community special edition of the Visa Everywhere Initiative, won Comcast NBCUniversal LIFT Labs' LIFToff Financial Impact Challenge, and was named to Fast Company's World Changing Ideas.

### How do I book Travis Holoway to speak or reach him for press?

Email Travis@solofunds.com with Speaking or Press in the subject line. He speaks on community finance, the cost of being cash poor, alternative underwriting, financial autonomy, and money and culture. He has been featured by CNBC, CNBC Africa, Forbes, TechCrunch, American Banker, Black Enterprise, PYMNTS and the LA Business Journal.

## One inbox. Every message is read.

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Email: Travis@solofunds.com